At the launch event for the Coalition of North American Trade in Canada on February 22, 2025, industry leaders and policymakers emphasized the urgent need to counter U.S. tariff threats and preserve the USMCA, highlighting that a unified North America is essential for economic strength and competitiveness against China.

The coalition aims to shift the narrative from trade as a zero-sum game to a win-win scenario by mobilizing business communities across Canada, Mexico, and the U.S., leveraging data, relationships, and trilateral cooperation to ensure a stable, rules-based trading environment amidst Trump's disruptive negotiation tactics.